Online Safety and Security Are Most Important when Buying from eCommerce Portals

Although consumers might think their passwords are failsafe, hackers are increasingly creative when it comes to hacking simple passwords and four-digit PINs. Require customers to create longer passwords with a combination of upper- and lowercase letters, numbers, and special characters. And if a customer fails to enter the correct password after a predetermined number of attempts, lock their account and ask them to reset the password. Online shopping merchants should select a third-party payment vendor that customers can trust . Promote a website’s security by displaying SSL certificates and the padlock symbol, which lets customers know any data sent and received will be encrypted.

And while it might not seem as important as your company’s website, you need to make sure you protect yourself on those social media websites, too. Of course, your business isn’t the only thing that you need to protect from common cyber threats. Your customer’s safety is also of the utmost importance, and thus, you need to make sure you’re set up to take care of them online, too.

If not properly validated, a malicious query injected into a packaged payload can give the attacker access to view and even manipulate any information in a database. Personal data or personal information refers to any data that can be linked back to a specific individual — most simply, this includes names, email addresses, and phone numbers. Any data set — even scrubbed of specific names or numbers — that can identify a particular person is considered personal data. Protecting personal data is particularly important when it comes to data privacy regulations like GDPR . Have questions about how your company is handling ecommerce fraud protection? Our extensive fraud protection resource library provides you with the top trends and best practices for your business needs.

And in the age of COVID, it’s safer than going out even if you’re fully masked and gloved. While most transactions will be uneventful, security on those purchases is not a given. As a result of these changes, merchants will see fewer cart abandonment and higher conversion rates. Experts say that by using 3DS 2.0 the checkout time can be reduced by 85%, and cart abandonment rates can be lowered by 70%.

Whilst the latest practices in security have pointed towards MFA (multi-factor authentication) to enhance security, paradoxically, this has been identified as a top pain point amongst online shoppers. One in five (20%) experienced payment friction through multiple verification and authentication. Furthermore, when companies show that they can provide safety, privacy, security, reliability, and exercise data ethics with their online programs or devices, consumers will have high digital trust in that brand or company.

When the customer swipes their card in the ATM card reader, the information is copied from the magnetic strip to the device. By doing this, the criminals get to know the details of the Card number, name, CVV number, expiry date of the card and other details. To look like a credible source online shopping, your brand has to stand out positively. One thing that online users are going to look for is a website that is safe and secure. Investopedia requires writers to use primary sources to support their work. These include white papers, government data, original reporting, and interviews with industry experts.

Because this number is found only on physical credit cards, cybercriminals who purchase credit card numbers on the dark web are generally unable to provide this critical piece of data. You can trust the Astra firewall to stop Spam, XSS, CSRF, malware, SQLi, and many other attacks on your website. It ensures that the only traffic that accesses your eCommerce store consists of the real users.

Some are accidental, some are purposeful, and some of them are due to human error. The most common security threats are an electronic payments system, e-cash, data misuse, credit/debit card frauds, etc. In this article, we’ll tell you 7 reasons why cybersecurity is important for your digital marketing strategy.

Credit cards constitute a popular method of online payment for online shopping websites but can be expensive for the merchant to accept because of transaction fees primarily. Debit cards constitute an excellent alternative with similar security but usually much cheaper charges. Besides card-based payments, alternative payment methods have emerged and sometimes even claimed market leadership.

If SSL certificate encryption is absent, any electronic device between the sender and the server can access sensitive details. Hackers can thus take advantage of your exposed passwords, usernames, credit card numbers, and other information. Therefore, the SSL certificate will come to your aid by making the data unreadable to unintended users. Online shopping businesses experienced 32.4% of all successful cyber attacks in 2018.

Secure electronic transactions were used to facilitate the secure transmission of consumer card information via electronic portals on the internet. Secure electronic transaction protocols were responsible for blocking out the personal details of card information, thus preventing merchants, hackers, and electronic thieves from accessing consumer information. PCI compliance refers to a set of security standards established in 2006 by the Payment Card Industry. They were developed to ensure that any organization that processes, stores or transmits sensitive payment data maintains certain security protocols. The details of those standards are frequently adapted based on the latest data breach-related activity, and vulnerabilities detected as a result. Other standards for digital security for online debit and credit card transactions emerged after the protocols defined by secure electronic transactions were introduced in the mid-1990s.

What’s important for merchants to remember is that it’s far harder for them to recover from a security breach than it is to prevent it in the first place. We have built the best fraud prevention team and processes in the world. Find out how ClearSale helps your ecommerce merchants grow by protecting their revenue from false declines and fraudulent chargebacks. A guide for developers to integrate their applications with ClearSale’s fraud prevention Solution for Android and iOS. We closely collaborate with our larger clients to develop custom fraud solutions.

There are many gift cards “exchanges” out there that are a great idea—letting you trade away cards you don’t want for the cards that you do—but you can’t trust everyone else using such a service. Better yet, simply go directly to a retail brick-and-mortar store to get the physical card. Unlike the previous version of 3D Secure, the 2.0 protocol supports non-browser-based payment methods including wearables, in-app purchases, mobile payments, and digital wallets.

Or, cyber-criminals gain access to your site via a third-party, a successful phishing attempt, or cross-site scripting. Secure electronic transaction was an early communications protocol that was developed in 1996 and used by e-commerce websites to secure electronic debit and credit card payments. Secure electronic transaction protocols were supported by most of the major providers of electronic transactions, such as Visa and MasterCard. These protocols allowed merchants to verify their customers’ card information without actually seeing it, thus protecting the customer. The information on the cards was transferred directly to the credit card company for verification. It is typically seen as being safer than using credit cards, as it is much more difficult for hackers to gain login credentials compared to credit card numbers.